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<p>A compendium of fantastic projects by 26 of the most relevant professionals in this field. This new addition to the “Architecture Today”series presents exciting projects from around the world. Bars, restaurants, shops and boutiques, hotels, cafes... The role architecture plays in branding, marketing, and the ultimate success or failure of commercial ventures cannot be underestimated; indeed, the relationship between the architecture of these spaces and customer behaviour is an increasingly researched and highly specialised subject. This book illustrates the potential of such collaborations. A reference volume for retailers, shop designers, interior designers, window dressers, and architects.</p>
