Domů Filmy, knihy, hry Knihy Comprehensive Intellectual Capital Management

Comprehensive Intellectual Capital Management

Dostupnost skladem
Výrobce John Wiley & Sons
EAN 9780471275060
ISBN 9780471275060
1 947 Kč
Do obchodu
Dobre-knihy.cz

Popis produktu

Comprehensive Intellectual Capital Management

Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management. -  Includes a diagnostic tool that you can use to assess your position on the continuum of intellectual capital management and leverage your competitive advantage - Provides plenty of real-life examples and case studies, including Dow Chemical and American Skandia - Offers checklists for steps required for the three main processes of intellectual capital management: knowledge, innovation and intellectual property management . . . and more! Order your copy today!