The cannabis industry runs on confident assumptions, not always on evidence. Ideas feel natural simply because they go unexamined. What passes for structure is often an architecture of confidence, improvised in urgency, later mistaken for permanence. In an era of social media manufacturing quasi-magical claims - equally promising salvation or catastrophe - legitimacy itself becomes fragile. The book is organized around Myths, Mysteries, and Truths It examines species classifications shaping markets, patents redefining ownership, narratives of limitless safety, who is called an expert, and why data collection systems fail. It explores cannabinoid chemistry beyond cannabis, the global hemp-marijuana divide, and the afterlife of prohibition in modern policy. For regulators, clinicians, researchers, attorneys, investors, and industry leaders, this volume offers something rare: clarity, proportion, and a disciplined framework for separating evidence from narrative.
