A definitive resource for professionals in licensing and technology managementIn this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range of important topics in the field of licensing, including:* Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin America* Technology valuation* Technology management consulting* Licensing agreements and strategic partnerships* The expansion of the licensing profession* Patent procedures and protection in Europe* Trade secrets law and intellectual property assets* Issues in copyright, software, and Web sites* Trademarks, trade names, and trade dress* Licensing in the biotechnology industry* Pharmaceutical licensing* University licensing trends* Technology rights that are financial assets and instruments* IC-based corporate carve-outs* Licensing and litigation* ADR
