More than 100,000 entrepreneurs rely on this book. > The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: ? Avoid the 9 deadly sins that destroy startups' chances for success ? Use the Customer Development method to bring your business idea to life ? Incorporate the Business Model Canvas as the organizing principle for startup hypotheses ? Identify your customers and determine how to "get, keep and grow" customers profitably ? Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owner's Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
